{"id":8220,"date":"2024-11-07T08:31:43","date_gmt":"2024-11-07T08:31:43","guid":{"rendered":"https:\/\/tenessy.com\/?p=8220"},"modified":"2024-11-14T02:49:25","modified_gmt":"2024-11-14T02:49:25","slug":"three-major-trends-in-the-coatings-industry","status":"publish","type":"post","link":"https:\/\/tenessy.com\/pt\/tres-principais-tendencias-no-setor-de-revestimentos\/","title":{"rendered":"Tr\u00eas principais tend\u00eancias no setor de revestimentos"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8220\" class=\"elementor elementor-8220\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2279828 e-flex e-con-boxed e-con e-parent\" data-id=\"2279828\" data-element_type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc3f23 elementor-widget elementor-widget-text-editor\" data-id=\"8bc3f23\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tO setor de revestimentos est\u00e1 enfrentando uma revolu\u00e7\u00e3o, impulsionada por desenvolvimentos globais. Ele \u00e9 impulsionado pela demanda por produtos sustent\u00e1veis, aplica\u00e7\u00f5es de alto desempenho e transforma\u00e7\u00e3o digital. \u00c0 medida que essas tend\u00eancias remodelam o mercado global, elas tamb\u00e9m criam oportunidades para os setores de apoio, como\u00a0<a style=\"color:#27b293;\" href=\"https:\/\/tenessy.com\/products\/cellulose-ether\/\" target=\"_blank\" rel=\"noopener\">TENESSY\u00ae celulose<\/a>A empresa \u00e9 uma das principais fornecedoras de aditivos ecologicamente corretos.\u00a0<a style=\"color: #27b293;\" href=\"https:\/\/tenessy.com\/applications\/painting-coatings-solutions\/\" target=\"_blank\" rel=\"noopener\">usado em revestimentos<\/a>. Os derivados de celulose s\u00e3o conhecidos por sua versatilidade, seguran\u00e7a e compatibilidade com a qu\u00edmica verde, e tamb\u00e9m est\u00e3o se tornando uma parte indispens\u00e1vel dos revestimentos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb0ef6 elementor-widget elementor-widget-heading\" data-id=\"5cb0ef6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">I. Tend\u00eancias de desenvolvimento global em revestimentos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5396bd2 elementor-widget elementor-widget-image\" data-id=\"5396bd2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/\u6444\u56fe\u7f51_328267814_\u7528\u6d82\u5f69\u6eda\u52a8\u6f06\u753b\u767d\u8272\u7eff\u8272\u5899\u58c1\u4f01\u4e1a\u5546\u7528-1024x743.jpg\" class=\"attachment-large size-large wp-image-8223\" alt=\"Pintura de parede verde\" srcset=\"https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/\u6444\u56fe\u7f51_328267814_\u7528\u6d82\u5f69\u6eda\u52a8\u6f06\u753b\u767d\u8272\u7eff\u8272\u5899\u58c1\u4f01\u4e1a\u5546\u7528-1024x743.jpg 1024w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/\u6444\u56fe\u7f51_328267814_\u7528\u6d82\u5f69\u6eda\u52a8\u6f06\u753b\u767d\u8272\u7eff\u8272\u5899\u58c1\u4f01\u4e1a\u5546\u7528-300x218.jpg 300w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/\u6444\u56fe\u7f51_328267814_\u7528\u6d82\u5f69\u6eda\u52a8\u6f06\u753b\u767d\u8272\u7eff\u8272\u5899\u58c1\u4f01\u4e1a\u5546\u7528-768x558.jpg 768w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/\u6444\u56fe\u7f51_328267814_\u7528\u6d82\u5f69\u6eda\u52a8\u6f06\u753b\u767d\u8272\u7eff\u8272\u5899\u58c1\u4f01\u4e1a\u5546\u7528-1536x1115.jpg 1536w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/\u6444\u56fe\u7f51_328267814_\u7528\u6d82\u5f69\u6eda\u52a8\u6f06\u753b\u767d\u8272\u7eff\u8272\u5899\u58c1\u4f01\u4e1a\u5546\u7528-2048x1487.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b0900f elementor-widget elementor-widget-heading\" data-id=\"9b0900f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Sustentabilidade e inova\u00e7\u00e3o ambiental<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9630997 elementor-widget elementor-widget-text-editor\" data-id=\"9630997\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUma das principais preocupa\u00e7\u00f5es do setor de revestimentos \u00e9 a sustentabilidade. Os fabricantes est\u00e3o priorizando a inova\u00e7\u00e3o ambiental como resultado do aumento da demanda dos consumidores por produtos ecologicamente corretos, estruturas regulat\u00f3rias mais r\u00edgidas e maior consci\u00eancia ambiental. Por n\u00e3o ser t\u00f3xica, ter baixo teor de VOC e ser naturalmente biodegrad\u00e1vel, a celulose, como a\u00a0<a style=\"color: #27b293;\"href=\"https:\/\/tenessy.com\/products\/hemc-hydroxyethyl-methyl-cellulose\/\" target=\"_blank\" rel=\"noopener\">hidroxietilmetilcelulose (HEMC)<\/a>\u00a0e\u00a0<a style=\"color: #27b293;\"href=\"https:\/\/tenessy.com\/products\/hec-hydroxyethyl-cellulose\/\" target=\"_blank\" rel=\"noopener\">hidroxietilcelulose (HEC)<\/a>que s\u00e3o provenientes de recursos renov\u00e1veis, \u00e9 amplamente utilizado em revestimentos aquosos e, portanto, \u00e9 \u00fatil para formula\u00e7\u00f5es de produtos ecol\u00f3gicos.\n\nOs \u00e9teres de celulose desempenham um papel importante na redu\u00e7\u00e3o ou elimina\u00e7\u00e3o de VOCs em revestimentos e podem ser usados como estabilizadores, espessantes e formadores de filme em revestimentos \u00e0 base de \u00e1gua. A celulose n\u00e3o \u00e9 apenas at\u00f3xica, mas tamb\u00e9m prov\u00e9m de materiais naturais, o que a torna a primeira op\u00e7\u00e3o para empresas de revestimentos focadas na prote\u00e7\u00e3o ambiental.\n\nLeis rigorosas na China, Europa e Am\u00e9rica do Norte est\u00e3o pressionando os produtores de revestimentos a adotar pr\u00e1ticas sustent\u00e1veis. Os fabricantes precisam usar aditivos ecologicamente corretos, como a celulose, que podem ajudar os revestimentos a atender aos padr\u00f5es ambientais sem comprometer o desempenho, para cumprir a lei REACH da UE e as tentativas da China de minimizar as emiss\u00f5es de VOC.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd22d55 elementor-widget elementor-widget-heading\" data-id=\"cd22d55\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Revestimentos de alto desempenho para uma variedade de aplica\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f15518b elementor-widget elementor-widget-text-editor\" data-id=\"f15518b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA demanda por revestimentos de alto desempenho est\u00e1 aumentando \u00e0 medida que setores como o automotivo, o de constru\u00e7\u00e3o e o eletr\u00f4nico exigem maior durabilidade, prote\u00e7\u00e3o e est\u00e9tica. Os derivados de celulose tamb\u00e9m desempenham um papel importante nesse setor, especialmente em revestimentos que precisam resistir a condi\u00e7\u00f5es ambientais extremas ou atender a padr\u00f5es rigorosos do setor.\n\nOs derivados de celulose s\u00e3o um componente do uso crescente da nanotecnologia em revestimentos de alto desempenho. Como ingrediente de refor\u00e7o, a celulose pode aumentar a durabilidade e a resist\u00eancia de um revestimento. Por exemplo, ao aumentar a viscosidade, a estabilidade e a capacidade de forma\u00e7\u00e3o de filme de um revestimento - mesmo em condi\u00e7\u00f5es adversas -, a celulose pode aumentar a resist\u00eancia do revestimento.\n\nNa constru\u00e7\u00e3o civil, os revestimentos de alto desempenho s\u00e3o essenciais para proteger os edif\u00edcios e a infraestrutura contra as intemp\u00e9ries. Os aditivos de celulose, como\u00a0<a href=\"https:\/\/tenessy.com\/products\/hpmc-hydroxypropyl-methyl-cellulose\/\" style=\"color:#27B293\" target=\"_blank\" rel=\"noopener\">hidroxipropilmetilcelulose (HPMC)<\/a>s\u00e3o valorizados por sua capacidade de engrossar e melhorar a ades\u00e3o, o que os torna ideais para aplica\u00e7\u00f5es de revestimento externo, onde ajudam os revestimentos a resistir a condi\u00e7\u00f5es clim\u00e1ticas adversas e a prolongar a vida \u00fatil do produto.\n\nOs revestimentos que s\u00e3o resistentes a produtos qu\u00edmicos, radia\u00e7\u00e3o UV e mudan\u00e7as de temperatura s\u00e3o necess\u00e1rios para os setores automotivo e aeroespacial. Os fabricantes podem desenvolver f\u00f3rmulas que atendam a essas especifica\u00e7\u00f5es exatas, incluindo \u00e9teres de celulose nesses revestimentos. Esse padr\u00e3o ilustra como a celulose pode ser adaptada para atender a uma variedade de requisitos de desempenho.\n\nOs espessantes \u00e0 base de celulose em revestimentos de alto desempenho aumentam a durabilidade e a facilidade de uso, criando acabamentos mais suaves que resistem melhor ao estresse f\u00edsico e \u00e0 exposi\u00e7\u00e3o qu\u00edmica. \u00c9 prov\u00e1vel que essa tend\u00eancia se intensifique \u00e0 medida que o setor der mais \u00eanfase a revestimentos que ofere\u00e7am prote\u00e7\u00e3o duradoura.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7660237 elementor-widget elementor-widget-heading\" data-id=\"7660237\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Digitaliza\u00e7\u00e3o e desenvolvimento orientado por dados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d30da9 elementor-widget elementor-widget-text-editor\" data-id=\"6d30da9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A transforma\u00e7\u00e3o digital do setor de revestimentos est\u00e1 avan\u00e7ando rapidamente, trazendo automa\u00e7\u00e3o, an\u00e1lise de dados e estrat\u00e9gias de vendas digitais para o primeiro plano. Essa tend\u00eancia n\u00e3o afeta apenas a forma como os revestimentos s\u00e3o produzidos, mas tamb\u00e9m afeta a P&amp;D e a intera\u00e7\u00e3o com o cliente. Os fornecedores de celulose tamb\u00e9m est\u00e3o adotando a digitaliza\u00e7\u00e3o para agilizar a produ\u00e7\u00e3o e melhorar a qualidade do produto, garantindo a consist\u00eancia e o desempenho de cada lote de produtos entregues ao setor de revestimentos.<\/p><p>Para manter uma qualidade consistente, os produtores de revestimentos est\u00e3o automatizando progressivamente seus processos, e os fornecedores de celulose est\u00e3o fazendo o mesmo. O desempenho do produto revestido acabado \u00e9 diretamente afetado pela capacidade da tecnologia sofisticada e dos sistemas automatizados das instala\u00e7\u00f5es de produ\u00e7\u00e3o de celulose de regular com precis\u00e3o os atributos do produto, inclusive a viscosidade e o tamanho das part\u00edculas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6934b3c elementor-widget elementor-widget-heading\" data-id=\"6934b3c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">II. Perspectivas do mercado de revestimentos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0675f9 elementor-widget elementor-widget-text-editor\" data-id=\"f0675f9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Com a acelera\u00e7\u00e3o da urbaniza\u00e7\u00e3o e o desenvolvimento do mercado imobili\u00e1rio, a demanda por revestimentos arquitet\u00f4nicos continua a aumentar. A an\u00e1lise da situa\u00e7\u00e3o atual do mercado de revestimentos aponta que tanto os novos edif\u00edcios quanto os projetos de renova\u00e7\u00e3o exigem revestimentos para prote\u00e7\u00e3o e decora\u00e7\u00e3o.<\/p><p>Os mercados de revestimentos industriais e automotivos tamb\u00e9m est\u00e3o em expans\u00e3o. A demanda por revestimentos de alto desempenho dos fabricantes de autom\u00f3veis e de equipamentos industriais est\u00e1 aumentando para melhorar a durabilidade e a apar\u00eancia de seus produtos.<\/p><p>A crescente demanda por revestimentos com baixo teor de compostos org\u00e2nicos vol\u00e1teis (VOC) impulsionou o desenvolvimento de revestimentos \u00e0 base de \u00e1gua e revestimentos ecologicamente corretos. Esses revestimentos est\u00e3o mais alinhados com os padr\u00f5es ambientais modernos e t\u00eam um impacto positivo no mercado.<\/p><p>A regi\u00e3o da \u00c1sia-Pac\u00edfico, especialmente a China e a \u00cdndia, tornou-se um importante ponto de crescimento no mercado de revestimentos devido ao seu r\u00e1pido crescimento econ\u00f4mico e \u00e0s necessidades de constru\u00e7\u00e3o de infraestrutura.<\/p><p>De modo geral, o mercado de revestimentos est\u00e1 apresentando atualmente um crescimento constante, intensifica\u00e7\u00e3o da concorr\u00eancia, diversifica\u00e7\u00e3o de produtos e ampla aplica\u00e7\u00e3o. No futuro, com as regulamenta\u00e7\u00f5es ambientais cada vez mais rigorosas e a crescente demanda dos consumidores, o setor de revestimentos continuar\u00e1 a se desenvolver na dire\u00e7\u00e3o da prote\u00e7\u00e3o ambiental, do alto desempenho e da intelig\u00eancia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33fc25c elementor-widget elementor-widget-heading\" data-id=\"33fc25c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">III. Colabora\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0284188 elementor-widget elementor-widget-text-editor\" data-id=\"0284188\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<a style=\"color:#27b293;\" target=\"_blank\" rel=\"noopener\">TENESSIA<\/a>\u00a0A KPMG \u00e9 uma das produtoras globais de celulose e uma empresa com certifica\u00e7\u00e3o internacional ISO. Em agosto de 2010, a empresa introduziu equipamentos profissionais e tecnologia de produ\u00e7\u00e3o do exterior, estabeleceu uma linha de produ\u00e7\u00e3o de \u00e9ter de celulose usando mat\u00e9rias-primas nacionais e vantagens regionais e adotou a produ\u00e7\u00e3o de reatores verticais em grande escala para obter o controle total da automa\u00e7\u00e3o do processo, que pode atender \u00e0s necessidades de v\u00e1rios m\u00e9todos de produ\u00e7\u00e3o e tem um processo de teste completo e rigoroso, e a qualidade do produto \u00e9 est\u00e1vel e confi\u00e1vel.\n\nComo um parceiro confi\u00e1vel, a empresa usa novas tecnologias para abrir mais oportunidades de mercado, aproveita ao m\u00e1ximo as vantagens gerais das empresas qu\u00edmicas modernas, introduz os mais recentes materiais, processos e equipamentos, forma pesquisa e desenvolvimento serializados e produ\u00e7\u00e3o e opera\u00e7\u00e3o em larga escala. Ao mesmo tempo, ela combina organicamente os tr\u00eas pilares do desenvolvimento econ\u00f4mico, da prote\u00e7\u00e3o ambiental e da responsabilidade social, e estabelece uma ampla coopera\u00e7\u00e3o com voc\u00ea com produtos e servi\u00e7os de primeira classe, compartilhando interesses e obtendo benef\u00edcios m\u00fatuos e resultados vantajosos para todos.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05d0398 elementor-widget elementor-widget-image\" data-id=\"05d0398\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/2024.11.2-1024x682.png\" class=\"attachment-large size-large wp-image-8224\" alt=\"\" srcset=\"https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/2024.11.2-1024x682.png 1024w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/2024.11.2-300x200.png 300w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/2024.11.2-768x512.png 768w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/2024.11.2-1536x1024.png 1536w, https:\/\/tenessy.com\/wp-content\/uploads\/2024\/11\/2024.11.2.png 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df24a0f elementor-widget elementor-widget-heading\" data-id=\"df24a0f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IV. Resumo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc48019 elementor-widget elementor-widget-text-editor\" data-id=\"dc48019\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como a demanda por revestimentos ecologicamente corretos e de alto desempenho continua a crescer, o setor de celulose continuar\u00e1 a desempenhar um papel fundamental no apoio a essas tend\u00eancias. Ao alinhar seus produtos com essas necessidades, o setor de celulose pode fortalecer sua posi\u00e7\u00e3o no mercado global de revestimentos e promover a inova\u00e7\u00e3o e o crescimento sustent\u00e1vel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qual \u00e9 a tend\u00eancia de desenvolvimento que o setor de revestimentos enfrenta com as pol\u00edticas de prote\u00e7\u00e3o ambiental? A celulose \u00e9 um bom ajudante.<\/p>","protected":false},"author":1,"featured_media":8229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[35],"tags":[54],"class_list":["post-8220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-coating"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Major Trends in the Coatings Industry - HPMC|HEMC|HEC|RDP Manufacturer-TENESSY<\/title>\n<meta name=\"description\" content=\"What development trend does the coatings industry face under environmental protection policies? 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